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Crews, Cliques & Catfights (New Zealand)

Provide non-formal educational opportunities for girls and young women, including work with girl guides and girl scouts and public speaking

The prevalence of violence among young girls in their community needed to be acknowledged, and solutions found to combat it. Club members planned that the welfare, health and education sector-groups would be able to empower and inform their colleagues, and that parents and caregivers attending would be able to network with each other afterwards and gain support by discussing issues relating to their individual needs. We ensured the venue allowed for this.

First the club organised two free workshops – professionals during the afternoon, and general public in the evening. Fundraising activities funded this. The Soroptimists ensured advertising and media support was optimised, created a data bank of the targeted professional groups, designed promotional material, mailed out 200 large posters with invitations, printed attendance certificates, distributed posters around the towns, AND they promoted Soroptimism with the emblem and strap-line in large print!

The club also sponsored a presentation by Social Anthropologist Dr Donna Swift. Flyers were sent out in “Community Post envelopes” – envelopes provided free of charge to non-profit groups for use in projects. These went to all primary, intermediate and secondary schools in the town and surrounding areas (over 50), to social services, emergency centres, police, and libraries. Follow up visits were made to local secondary schools, police, citizens advice bureau, and libraries.

Approximately 80 members of the public attended the presentation ranging in age from teenagers to mature adults. The presentation focused on differences between boys and girls in their teenage years, the importance of building girls’ self-esteem; the importance of parents and care givers being good role models; and the dangers of alcohol, drugs and cyber bullying.

Clubs: SI New Plymouth & SI Waitara, PFR: 26914, 25998


  • This club put an enormous amount of effort into marketing and awareness raising for the presentations. Putting the effort in paid off, as such a nice sized and varied audience attended.
  • Check in your local area for “perks” and freebies for non-profit groups, such as the free envelopes this club used. You never know what kind of great opportunities you may find.
  • Never miss an opportunity to raise awareness about SI and what we do!


*This is one of the International Directors’ Picks. They say:

A very well thought out project; a great deal of forward planning went into this. Due to extensive advertising, use of community envelopes, and follow up visits, a good audience came to workshops. A lot of excellent publicity for Soroptimist International and a very worthwhile subject tackled in the local community”.

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